Originally launched in 1945, it has remained a timeless classic and is renowned for its quality and functionality.
The brand’s dedication to preserving the utmost quality in their output and a commitment to pioneering innovation had already brought us the waterproof Oyster case in the 20s and the self-winding Perpetual movement in the 30s – the two most important advances in the early life of the wristwatch.
With Switzerland staying neutral throughout WWII, the country’s watchmakers had been able to continue manufacturing, while their competitors from other nations had seen their factories and resources taken over to supply the war effort. As a result, by the end of hostilities, pretty much the entire market was dominated by the Swiss, and Rolex stood out in front.
